Bridging Human Behavior and Product Strategy

Hi, I’m Michael Greer. I am a UX Researcher with a strong foundation in behavioral science and years of hands-on experience evaluating digital products. I analyze digital products to identify conversion friction, improve accessibility, and help product teams build intuitive, human-centered experiences.

Research Driven by Psychology

Holding a B.S. in Psychology from Purdue University Northwest, my approach to UX research goes beyond surface-level aesthetics. I apply cognitive walkthroughs, psychological principles, and behavioral analysis to understand why users get stuck and how to streamline their journey.

Proven Usability Expertise

I have conducted over 4,000 usability evaluations across 20+ platforms, analyzing user journeys for web and mobile products. My focus is on turning raw user interactions into actionable insights that remove bottlenecks and increase engagement.

Core Competencies

• Usability & Friction Analysis: Identifying drop-off points, task completion issues, and conversion bottlenecks.
• Cognitive Walkthroughs & Heuristic Audits: Evaluating interface flows against UX best practices and psychological principles.
• Behavior-Driven Testing: Synthesizing user feedback and behavior patterns into structured, high-impact recommendations.