I help product teams understand why users behave the way they do.

My work combines qualitative research, usability evaluation, behavioral analysis, and mixed methods to turn ambiguous user behavior into evidence teams can use.

Research experience

4,000+ paid usability-study sessions across 20+ research platforms gave me broad exposure to recurring usability patterns before I moved into researcher-led work. Today, I apply that pattern recognition through full-cycle research, from planning and moderation through synthesis and recommendations.

My portfolio combines user interviews, usability testing, and surveys. Working directly with users, I turn their behavior and feedback into findings that clarify product decisions. My psychology background informs how I analyze behavior, cognitive load, and user expectations.

I start with the business decision the research needs to support, then choose the method that will answer it. I look for patterns in confusion and friction and translate them into priorities teams can act on.

How I got here

My path here started in college, where I began in computer science and switched to psychology once I realized my real interest was how people think and behave — not how systems work. Before focusing on UX research full-time, I spent three years as an online ESL instructor and founded and produced Aloha Elohi, an educational media brand that reached 2M+ views and 8,500+ YouTube subscribers. I wrote, filmed, and edited everything end-to-end using Premiere Pro, Audition, and DaVinci Resolve — work that trained the same skill research depends on: taking raw, messy material and turning it into something an audience can understand and act on.

At the start of the pandemic, I began participating in paid usability studies on platforms like UserTesting, and recognized immediately that UX research was the exact intersection I’d been looking for: behavioral science applied to technology, in a way that produces decisions instead of just insights. That’s synthesis, applied to a new kind of raw material. I’ve been building a full-time UX research practice ever since.