UX Research Case Studies

A collection of usability evaluations, heuristic audits, and behavior-driven user research projects.

E-Commerce Conversion Friction Audit

Focus: Heuristic Evaluation & Checkout Optimization

A comprehensive analysis identifying key drop-off points and cognitive load issues during the purchase funnel, resulting in actionable UI recommendations to improve completion rates.

SaaS Onboarding Usability Evaluation

Focus: Cognitive Walkthrough & First-Time User Experience

Evaluating first-time user friction across an application dashboard to streamline account setup, reduce drop-offs, and increase feature adoption.