Case Studies
A sample of recent research engagements, methods used, and the decisions they shaped.
AIRBNB
Building confidence in long-stay decisions
Interviews revealed that evaluating long stays was fundamentally a problem of fit, comparison, and trust.
Generative Research · User Interviews · n=8 · Independent
HELLOTALK
Why users choose Voice Rooms over Live
Mixed-method research separated discoverability problems from the deeper behavioral reasons users preferred Voice Rooms.
Mixed-Methods Research · Usability Testing · Interviews · Survey